Cycle Republic is a new, cycling-only store format, focused on city centre locations, where Halfords has a low market share. Cycle Republic aims to offer award-winning bikes at unrivalled value and best-in-class servicing and repair, served by colleagues for whom cycling is more than just a hobby; it's their way of life!
Bikes are priced from £200 to £6,000, principally comprising Halfords' own, exclusive brands such as Boardman, 13, Pendleton and Carrera, and complemented with brands such as Pinarello, Cinelli, Raleigh, Kona and Mongoose. There is a much larger parts, accessories and clothing offer than in a Halfords Retail store, with over 1,000 additional products stocked in a Cycle Republic shop. Central to the proposition is the cycle repair offer. Each of the Cycle Republic stores is equipped with new tools, a parts washer and several repair stations, along with multiple highly-trained mechanics.
In December 2014 we opened the first Cycle Republic shop in Euston Tower, London. By the end of May 2015 there were five shops: three in London, one in Norwich and one in Nottingham. Four of the shops are brand new premises for Halfords and one, Twickenham, is a conversion from a Halfords Retail store. The early signs are encouraging and we anticipate having around 15 Cycle Republic shops by the end of FY16.