KPI & Definition | Commitment | Annual Performance | Historic Performance |
Like-for-Like Sales Like-for-like sales represent revenues from centres trading for more than 12 months | We are committed to maximising our like-for-like sales opportunities in whatever economic environment we find ourselves. | Total revenues were up 7.6%, with like-for-like sales improving from 4.3% in the first quarter to 6.6% in the final quarter to end the year up 5.3%. | |
Gross Margin Percentage Gross Profit expressed as a percentage of Sales | Gross profit is an important indicator of the Company's financial performance. Within the business we focus on maximising cash generation. | Gross profit was up on the prior year due to the strong sales performance, but margins down by 109bps due to increased tyre sales mix. The margins on Service, MOT and Repair work improved marginally in the year. | |
Gross Profit Gross Profit expressed as actual GBPs | |
EBITDA Earnings before Interest, Tax, Depreciation and Amortisation | The Board considers that this measurement of profitability is a viable alternative to underlying profit and uses this measure to incentivise managements. | As anticipated, EBITDA was up marginally year-on-year. | |
Number of Centres The number of Autocentre servicing centres within the UK | Our research on the geography and demographics of the £9bn Car Servicing and Repair market and of our local catchment sizes shows that there is scope for up to 600 autocentres. | We opened 9 new sites in the year, including a new concept centre in Croydon, and closed 7. We expect to open a further 10–15 centres over the next financial year. | |
Jobs per Productive per Week ("jpppw") Total jobs undertaken by the Centres divided by the average number of productive technicians and apprentices | We aim to increase sales in existing centres and make use of spare capacity in our technicians. We believe that we can continue to raise jpppw without needing to obtain more fixed-cost labour. | We continue to utilise capacity within our centres with additional Service/Mechanical/Repair work as well as growing the tyre mix. | |
Online Bookings The number of service bookings made via halfordsautocentres.com against those made direct with the Centres | Enhancing our online offer and further extending our online presence through both Halfords.com and halfordsautocentres.com is a Group investment priority. | We continue to invest in our online presence with a mobile-optimised site launched in the year, enabling online booking. | |